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Bachelors of Arts in Mass Communication (BAMC)

The nature and scope of the degree is purposefully kept very vast. Mass Communication includes almost all aspects of media, thus a BAMC Degree ensures that students have the academic background and support when they transition within the industry from TV to radio or from print to films. We do not believe in limiting students to any one particular field within Media and train them for all aspects of mass communication and journalism

Course Features

  • Eligibility : 10+2
  • Duration : 3 Years
  • Semesters: 6
  • Type: Degree
Students at Ustad Amjad Ali Khan Concert
Zee News Show at College
Students with Director General of All India Radio
Special crime reporting training with Delhi Police
Students at the National Gallery of Modern Art
Students at Aaj Tak
Kailash Satyarthi at IAAN
Students with Shri Anurag Thakur

Course Objectives

  • The BAMC Undergraduate Programme is designed to meet the following objectives:
  • To impart students with an understanding of the Mass Communication process, its impact on human and social sphere and socio-cultural environment within which it operates.
  • To familiarise the students with the working of both print and electronic media.
  • To develop working skills needed for Newspapers, Magazines, Radio, TV and Web Journalism.
  • To Provide basic training in different areas of Media.
  • To improve the communication ability of students, particularly in professional genres.
  • To instill in students a sense of purpose, mission and ethical values in their chosen fields.
  • To instill in students a sense of purpose, mission and ethical values in their chosen fields.
  • To engage students in critical analysis of the texts of Mass Communication.
  • To initiate students in the culture and habit of self study.
  • To prepare professionals, who possess the ability to produce, present and disseminate information in accordance with the highest standards of excellence in media organistaions, NGO's and others.
  • To lead students towards intellectual preparation that emphasizes the ability to think critically and creatively. Enable them to solve problems effectively in a professional context and to cope with the fast moving changes in the professional world of media.
  • To cultivate students ability to think critically and creatively in a professional context and to cope with the fast moving changes in the world of media.

Graduate Attributes

The Graduate Attribute (GAs) reflect particular qualities and abilities of an individual learner including knowledge, application of knowledge, professional and life skills, attitudes and human values that are required to be acquired by Mass Communication graduates

Bachelor Students on completion of the Course will gain:

Disciplinary Knowledge

Knowledge of communication, concept and theories. Acquiring knowledge of different dimensions of communication, historical perspectives and other related areas of studies.

Understanding the Role of Press

The press in democratic society, importance of freedom of press and impact of media in general.

Skilled and Industry-ready Professionals

Strengthening the abilities of a learner by skills, gaining knowledge of the present scenario of Media & Entertainment industry including Advertising, Public Relations, Corporate Communication, Digital Communication, Media Management.

Influential and Effective Communication

Influential and Effective Communication ability to share thoughts, ideas and applied skills of Communication in its various perspectives like Written Communication, Speech Communication etc.

Leadership Readiness/ Qualities

To make learners fluent in multiple facets of Leadership. Creating the ability & enhancing the qualities to be an efficient leader. Cultivating key characteristics in learners, to be visionary leaders who can inspire the team to greatness.

Critical/ Reflective Thinking & Language Efficiency

Critical/ Reflective thinking ability to employ critical and reflective thinking along with the ability to create the sense of awareness of one self and society.

Technologically Efficient Professional

Capability to use various Communication technologies and ability to use various softwares for Content creation, Content editing for various forms of publishing platforms.

Ethical Awareness

As a Communication learner, one has to understand the importance of ethical values and its application in professional life.

Lifelong Learning

Every graduate to be converted into lifelong learner and consistently update himself or herself with current knowledge, skills and technologies. Acquiring Knowledge and creating the understanding in learners that learning will continue throughout life.

Research-related Skills:

A sense of inquiry and investigation for raising relevant and contemporary questions, synthesizing and articulating.

Course Syllabus

Semester 1

DESCRIPTION SUMMATIVE EVALUATION CONTINUOUS EVALUATION TOTAL
Theory Practical
Science of Communication I 80 – 20 100
Sociology 80 – 20 100
Basic Computer Application 50 30 20 100
English 40 – 10 50
Communication Skills 25 15 10 50

Semester 2

DESCRIPTION SUMMATIVE EVALUATION CONTINUOUS EVALUATION TOTAL
Theory Practical
Science of Communication II 80 – 20 100
Computer for Mass Media 50 30 20 100
Psychology 80 – 20 100
Environmental Science 40 – 10 50
Photo Journalism 25 15 10 50

Semester 3

DESCRIPTION SUMMATIVE EVALUATION CONTINUOUS EVALUATION TOTAL
Theory Practical
History of Print and Electronic Media 80 – 20 100
Political Science 80 – 20 100
News Writing 50 30 20 100
Hindi – I 40 – 10 50
Art of Anchoring 25 15 10 50

Semester 4

DESCRIPTION SUMMATIVE EVALUATION CONTINUOUS EVALUATION TOTAL
Theory Practical
Reporting and Editing for Print Media 50 30 20 100
Economics 80 – 20 100
New Media and Online Journalism 50 30 20 100
Communicative English 40 – 10 50
Radio Production 25 15 10 50

Semester 5

DESCRIPTION SUMMATIVE EVALUATION CONTINUOUS EVALUATION TOTAL
Theory Practical
Reporting and Editing for Electronic Media 50 30 20 100
Development Communication 80 – 20 100
Advertising 50 30 20 100
Television Production 25 15 10 50
Hindi – II 40 – 10 50

Semester 6

DESCRIPTION SUMMATIVE EVALUATION CONTINUOUS EVALUATION TOTAL
Theory Practical
Communication Research 50 30 20 100
Media, Law and Ethics 80 – 20 100
Public Relations 80 – 20 100
Non-Linear Video Editing 40 – 10 50
Creative Writing 25 15 10 50

Note

  • 1. The duration of programs is flexible and can be adapted on an individual basis upon enrolment.
  • 2. Program fees are priced and invoiced in Vietnam Dong (VND).
  • 3. Payment in other currencies will be converted to VND at the exchange rate on that day. Bank transfer is the preferred method of payment.
  • 4. The fees in USD are ONLY applicable to those international students who arrange for payment from overseas, as per Circular No. 32/2013/TT-NHNN.
  • 5. Tuition fees and medical insurance fees are subject to change without notice.

What you need to apply

Your application will require certified copies of the following documents:

  • 1. Passport
  • 2. Evidence of previous academic qualifications and transcripts (including translations if your qualifications are not in English)
  • 3. Evidence of English proficiency (where applicable)

Steps to apply

  • 1. Decide on your course
  • 2. Explore your entry options and check the requirements
  • 3. Gather your documentation
  • 4. Submit your application
Apply now
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